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AS YOU KNOW THE
“PERFECT RECIPE FOR
SUCCESS”…
Is having the right
ingredients to make
it a viable
proposition that's
both workable &
successful.
-
Good Design &
Marketing are
key factors when
looking to
develop the
commercial
benefits of your
online community
website.
-
For any
businesses to be
successful it
needs a unique
and valuable
product that
takes a small
amount of time
and observations
to make sure you
incorporate the
views and
aspirations of
every business
in your area.
-
To achieve the
right balance
between
informative and
interesting
articles and
makes you feel
that the online
community
website creates
an exciting and
interesting
product that’s
packed with
information
that’s going to
save your
readers time
energy and money
-
Being passionate
about
Yourhomepagein
is a matter of
confidence in
knowing that you
have a website
that delivers
the goods to the
local community
in the most cost
effective way.
And remember the
best ingredients of
all are that you are
in control of your
own destiny.
ONE OF THE MOST
EXCITING BUSINESS
OPPORTUNITY YOU’LL
READ ABOUT THIS YEAR
30 years experience
in community
publications has
given me a
tremendous insight
into what internet
users and businesses
across the country
want, matching those
requirements took
painstaking
research,
development as well
as considerable
financial
commitment, the
outcome was
Yourhomepagein.co.uk.
A unique product
that is personalised
with essential
information that
make it “the easy
way to start your
day”.
ELEMENTS THAT MAKE
YOUR HOME PAGE
DIFFERENT
A national and local
community
information website
that’s local, your
home page is
designed to bring a
local presence to
every region in the
UK offerisng
information,
advertising, and
many other features
and benefits to your
own area.
-
When you log in
there is a
personalized
message
welcoming you to
the site
-
Free Classifieds
-
Local sports &
news
-
Local
information
-
Local Property
Market
-
Community
Newsletters for:
Schools, Clubs &
Associations,
Churches &
Charities
-
Road watch
-
Local
Announcements in
the form of
Picture This
-
Events
-
Horoscopes
Plus much more
making
Yourhomepagein.co.uk
an exciting platform
for local companies
to use as part of
their ongoing
marketing strategy.
Yourhomepagein.co.uk
strives to provide
the best mix &
facilities that will
bring the internet
user back time &
time again.
“WHAT HELPS TO MAKE
THE PERFECT
BUSINESS
OPPORTUNITY”
As more and more
people use the
internet, it is
rapidly becoming
mission-critical for
businesses to be
represented there.
Yourhomepagein.co.uk
aims to fulfill this
requirement in an
innovative,
cost-effective way.
Geared to promote
LOCAL providers of
goods and services,
it gives them the
opportunity to
promote their
business on the web
in a way and to an
exposure level that
would be difficult
and costly for them
to achieve on their
own.
Yourhomepagein.co.uk
is a local community
website for, news,
weather,
entertainment and
community
information platform
that offers a unique
service that
advertisers cannot
decline.
Use of the
internet’s getting
bigger, and will
become before long,
as an integral part
of day-to-day life
as the television.
Even now, over 70%
of homes in the UK
now have internet
access and 7 million
have broadband – and
it’s growing every
single day.
ONLINE RETAIL BOOM!
(Internet
Advertising Bureau)
2005: Online adspend
passes the £1bn
landmark
With the publication
of the Industry's
tracking study by
the IAB and
PricewaterhouseCoopers,
online advertising
again shows strong
growth. In 2005, the
market was worth
£1,366.4m, up 85.6%
on the previous
year. Taking a 7.8%
share of all UK
adspend, online
advertising
continues to be the
fastest growing
advertising medium
in history.
|
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This makes
it an
exciting &
rewarding
place to be,
with more
local sales,
brand
awareness
and loyalty
for your
business for
less cost,
time and
commitment.
“Record
spend
internet
advertising
has grown
faster than
any other
mainstream
advertising”
“This is at
a time when
the
advertising
industry as
a whole was
in decline”
Source:
Internet
Advertising
Bureau  |
People on line:-
There are now 29.8
million people
online that is over
63% of the total
population (Source:
NOP World Dec 2005)
Most popular online
activities:-
-
Using Email
91.2%
-
Sourcing info on
activities &
interests 80.4%
-
Browsing for fun
74.2%
-
Making travel
plans 61.0%
-
Cinema/Theatre/Concert
listing 51%
50% of Internet
users go on-line
every day
PROVIDING THE BEST
MIX AND FACILITIES
LOCALLY
It’s intended that
users change their
browser settings to
point to
Yourhomepagein
(their area) for
their homepage,
thereby becoming the
first page they see
as they launch their
browser. Much of the
information on ISPs
homepages (or
default browser
homepages) is very
general and less
relevant to most
peoples lives, who
are generally going
about their daily
existence in a LOCAL
way.
The site is also
designed to be more
personalised for the
end user ( i.e. YOU)
and will welcome
them by name each
time they log in.
The user also thinks
of “your” local
dentist, “your”
local butcher etc.
By being locally
based, and not run
by a large faceless
corporation, it
helps the end user
feel more confident
that the information
provided about local
products and
services on the site
is current and up to
date. That’s another
reason why it’s run
by local people for
local people. A
local person has a
far greater in-depth
knowledge and more
of a vested interest
in their community.
When they log onto
Your Homepage they
are logging onto a
lifestyle that gives
them the most
updated commercial
information in your
area.
Voucher System for
Shopping Locally
|
An exciting
new Voucher
System
that's on
offer to
both
potential
and existing
Customers,
to use as
incentives
for Sales,
promotional
lines new
products or
anything
that would
help promote
their
business.
This
exclusive
service from
YHP is found
at the
bottom of
every NetAd,
is easily
printed off
for ease of
use, and is
available
for all
households
in and
around your
town. This
allows
Advertisers
to monitor
their
performance.
The
testimonials
below are
from YHP in
the New
Forest |
 |
Christies
Window Cleaning
Services
“We have had a
great response from
yourhomepage web
business directory.
Within just a few
weeks we have gained
a lot of business
from larger
properties dotted
around the New
Forest – all of whom
have not had a
window cleaner for
years. Added to this
we receive regular
enquiries from
property management
companies as we are
capable of cleaning
to heights up to 60
feet. Great value
for money, useful
advertising which we
will definitely keep
up.”
CanWest
Barbering School
“YourHomePageIn
has produced a
fantastic response,
we have gained 3 new
students and have
held two workshops
since advertising
with you. It keeps
working for us keep
sending those
leads!”
A BUSY LIFE…
|
Nowadays,
“Time is of
the essence”
Nobody likes
to spend all
day on the
phone trying
to pay a
bill,
trawling
through page
after page
of colourful
pages of a
two inch
thick
directory to
find a
service or
product that
could be
just around
the corner.
You can see
why more
people turn
to the net
to save
those
aggravating
minutes and
even hours
that slip by
each day.
The problem
is the net
is global.
Many online
searches
swamp
locally
based
results with
less
relevant
results from
miles or
even
counties
away.
Consequently,
the Internet
locally is
often
non-existent
for
businesses
in your
area. We aim
to bring the
two together
(that is,
the power of
the internet
and local
businesses)
at an
affordable
price! |
 |
Our message is thus:
with the busy
pressures of work,
running a home and
family, we need to
create more time for
ourselves. By using
the Internet it
solves some of these
problems and gives
you the ability to
research the service
or product you want
– and this will be
successful if you
use the services and
background
technology of
yourhomepagein.co.uk.
Very few local
businesses have a
website and need to
create a presence on
the internet and
many still don’t
have a web-site. We
want to give them
the opportunity to
make as much money
online as offline.
For as little as
£4.62 per week – the
price of café latté
– they can achieve
this.
LOW COST WEB
MARKETING FOR LOCAL
BUSINESSES
Customers can pay a
fortune on the net
to achieve high
search engine
rankings we have the
ability to offer
local businesses a
higher profile that
captures the
relevant search
engine terms. You can
provide them with
first page exposure
on Google, we have
achieved this by
putting considerable
investment into our
web marketing
campaign, to ensure
high ranking through
sponsored listings,
optimisation and
promotional media
that helps you
achieve more local
sales, brand
awareness and
loyalty for the
business client for
as little as £4.62
per week.
“How could I
make money at that
price!?”
Well you can, and
for a small
investment that will
pay dividends.
Let’s run through
again what the
partnership has to
offer...
WHAT'S IN THE DEAL?
As part of the
registration to
Yourhomepagein.co.uk
your customers will
receive the
following.
Integration to a
site with a
professional
image and design
that is a well
considered mix
of visual
interest and
functionality
Their own
searchable
display page to
promote their
services and
facilities
allowing 300-400
words of text
and up to 2
photographs and
a logo
A link to their
own email
address so that
the user can
contact them
directly
Free listing in
the business
directory
Free display on
our “Focus”
advert
A link to their
own website
A local map
directing
customers to
their business
Contact
information
Their own
webpage
Plus all the
marketing
opportunities and
referral programs on
offer with
Yourhomepagein.co.uk
FULL DISPLAY PAGE
OUTLINING WHAT THE
CLIENT CAN EXPECT TO
RECEIVE

YOUR HOME PAGE IN
Lets repeat why Your
Home Page In will be
successful our site
represents a new and
unique method for
businesses to
attract a wide range
of customers.
-
Free Listing for
Their Business
on Your Home
Page business
directory –
Their business
is already, or
can be listed
FREE on
Yourhomepagein
business
directory
-
They can upgrade
from their free
listing to a
full display
page for just
£4.62 per Week.
-
Greater Brand
Awareness,
Leads, Sales,
Customers,
Profit, Loyalty,
Business Growth
for their
company from
local consumers
and a national
network of
Yourhomepagein
websites
-
High Results
from Powerful
Marketing
Strategies
– that will
greatly increase
visits to
Yourhomepagein
-
Google front
page listing
for their
website!!
Available
through
Yourhomepagein
-
Help your local
community and
gain more
business
– Help your
local schools,
charities and
community causes
and increase
your community
appreciation and
there own
business whilst
doing so
-
Additional free
marketing help &
ideas
– Hundred of
pounds worth of
free powerful
marketing ideas
though a free
monthly
e-newsletter
-
A Referral
Program
– Refer any
other business
to
Yourhomepagein.co.uk
and we will
reduce their own
advertising
costs or give
their business
FREE bigger and
better coverage.
They will receive
all these benefits
and many more for as
little as £4.62
AND WE’LL BE THERE
FOR YOU...
When looking for a
business there is
just one keyword you
need and that is
“SUPPORT SUPPORT
SUPPORT”. I will run
through just a few
of the elements we
offer later in this
document.
YOU DON'T NEED TO BE
A TECHNICAL WIZARD
TO USE IT!
It’s so easy to
produce a net ad for
your customers. All
you have to do is
fill in a form and
the pages just
appear. If you can
list an item on
eBay, you can
produce a net ad.
It’s been designed
for quick and easy
use with visual
interest and
functionality. As
long as you can
E-mail, you can run
and operate the
site. But if there’s
anything you may
need to learn, we’ll
be there for you.
AS YOUR CUSTOMERS
GROW, YOUR INCOME
GROWS
An on-going income
that will keep
coming in month
after month, so you
can afford to take
time out while still
getting paid. Is
this appealing? Your
customers will sign
up for a minimum of
12 months at £4.62
per week, or £10 per
month. That means
that you do the work
at the beginning and
then get paid every
month. For that your
customers and the
users get all the
benefits of your
product and pay you
for it... which
makes it a fantastic
opportunity to build
a business that
works for everybody
in your local
community.
There are even more
possibilities of
further income
streams. After
gaining maximum
exposure you’ll even
be able to charge
for your classifieds
(which is fully
automated) and get
sponsorship
opportunities,
enabling you to
derive more
additional income.
You can see why this
is such a great
business and
business
opportunity.
WHY EVERY BUSINESS
WILL ACHIEVE MORE
LOCAL SALES, BRAND
AWARENESS AND
LOYALTY FOR THEIR
BUSINESS, FOR LESS
COST, TIME AND
COMMITMENT:
-
Integration to a
site with a
professional
image and design
that is a well
considered mix
of visual
interest and
functionality
-
Their own
searchable
display page to
promote their
services and
facilities
allowing 300-400
words of text
and up to 2
photographs and
a logo
-
A link to their
own email
address so that
the user can
contact them
directly
-
Free listing in
the business
directory
-
Free display on
our “Focus”
adverts
-
A link to their own
website
-
Their own webpage
-
A local map
directing customers
to their business
-
Contact information
Plus all the
marketing
opportunities and
referral programs on
offer with
Yourhomepagein.co.uk
HELPING YOU TO
DEVELOP A SUCCESSFUL
BUSINESS (MISSION
STATEMENT)
“By creating a sales
environment in which
we share ideas,
encourage innovate
thinking and
continually
improving the
quality of our
products and
standard of our
service we will be
able to stay ahead
of the competition
and consistently
exceed our customers
expectation”
Our key resource
will be our partners
and by establishing
an exciting,
interesting and
enjoyable
atmosphere, whilst
maintaining
integrity of our
clients by operating
a code of conduct,
we will be able to
provide the
opportunity for both
the partners and the
team to achieve job
satisfaction, and
development of
Yourhomepagein to
the full potential.
ENSURING SUCCESS
THAT WORKS FOR YOU
“Your investment is
not in a Website;
it’s in a complete
Business”
The type of care,
support & response
you will receive
from our experienced
Team starts from Day
One. We are
passionate about
making your
Business simply the
best on –line
community website in
your area.
Our unique
Program
includes:
-
Up to two weeks
on-line training
to familiarize
you with the
Content
Management
System, on a day
to day basis,
done in bite
sized chunkz of
one to two hours
per session.
-
Two days
On-site Training
in our Main
Office working
on a day to day
basis within a
live business
environment.
This will help
develop your
marketing and
promotional
skills alongside
our team.
Including
telephone sales
and marketing,
follow up visits
and production
of NetAds along
with Community
based News. This
will give you a
unique insight
into your new
Business.
-
Site Build for
your area
including
On-line
Management
System,
Technical, Sales
and Marketing
Manuals.
-
Marketing and
Optimization
Nationally and
Locally within
Google
-
Starter Pack of
Business
Stationary Artwork.
You get the Support
you need, when you
need it.
“If you are
successful, then we
are successful – our
success is yours”
BUSINESS CHALLENGE
Identifying the
areas that create
the right
opportunities for
your business.
Most people go into
business because
they enjoy what they
do but once your in
business your
relying on your
partners to help you
achieve your
direction. When we
created
Yourhomepagein.co.uk
we make the decision
to keep it simple so
that you can keep
your business on
track, and that
everybody can keep
focused and
motivated on doing a
good job.
We achieve this by
creating
-
Easy access to a
secure site
-
The ability to
upload your news,
events, text and
images to the site
-
Market your business
to the local
community
-
The opportunity to
develop and increase
clients relationship
-
A package that will
allow you to run
your accounts
quickly & easily
-
An integrated
referral program
that will bring
amazing results and
encourages
advertisers to
contact you
-
Low price
advertising to
ensure maximum
interest
-
Low cost web
marketing & press
releases that
encourage more site
traffic
And much, much
more
Just a few of the
factors that will
help you become your
own boss.
TRAINING FOR
PERFORMANCE
The type of care,
support & response
you can expect from
our team of experts
right from day one!
We are passionate
about making your
business simply the
very best local
community website in
your area.
Here are just a few
of the things that
our team of experts
will provide.
-
Regular informative
meetings that will
build confidence and
help you feel more
relaxed in
developing your
marketing and
promotional skills.
-
Open Days that will
help you
consistently help
you achieve the aims
and objectives of
your business.
Technical help desk
with quick response
facilities to those
challenges that
arise during the
early days, and an
ongoing full support
package.
Remember we are
fully committed
because our keywords
are support,
support, support!
The business
includes everything
you need to build a
successful business.
We will provide you
with your own unique
and valued
commercial website
that’s exclusive to
your area, that’s
been designed to
help create an
indispensable
reference in your
own town. The site
will be quick and
easy to use - we
have completed pain
staking research
into the most
popular keywords
that visitors are
using for certain
services & products,
all this is combined
with the latest
technology to help
you generate a
healthy income from
month one !
LISTED BELOW IS OUR
“GUARANTEED” SUPPORT
PACKAGE
-
Marketing and sales
online training
manual
-
Step by step
technical training
that’s easily
supported and will
get you up and
running in no time
-
Sales presentation
folder that contains
all the informative
material you’ll need
when presenting to
potential customers
-
Advertising
agreement forms
-
Easy accounts and
administration
system
-
Plus full training
programme
In fact, everything
you’ll need to help
you build and serve
your local community
while achieving a
successful business
right from the start
Yourhomepagein.co.uk
is without doubt a
fantastic business
opportunity that
will go from
strength to
strength. It’s
viable, workable and
affordable. An
opportunity not to
be missed.
Remember the keyword
from earlier?
Support
Support
Support!
FINANCIAL MATTERS
Let’s look at the
revenue for the
business...
-
The pricing
structure and
associated costs are
low, and represent
amazing value for
the advertiser
(which makes it an
easy sale!)
-
A standard NetAd
with all the built
in features at a
cost from only £4.62
per week
-
A Top Spot
(guaranteed) on a
category page
costing only £5 per
month which is
highly visible in
promoting the
customers business.
-
Focus On Feature,
where NetAds appear
on selected focused
website pages at a
cost of only £5 per
month.
Auto & Property
Listings on
individual WebPages
with up to 15
Listings per page at
a cost of £4.62 per
week.
Lets look at the
financial
projections and see
how they could work
for you...
Based on selling One NetAd a day at 66p per day (20 days) you could achieve £6000 per month
that covers all Marketing and Sales, Layout and Design, and Support during the campaign period, plus a guarantee of 1st page on Google
...and if you sell the extra services this could significantly increase to over £6940!
Stand Alone Costings (per Month) Pricing structure is based on a realistic figure of only 25 NetAd sale per month.
|
|
Month 1 |
Month 2 |
… |
Month 12 |
Totals |
|
Revenue |
|
|
|
|
|
|
20 Net Ads
£240 PM |
4800 |
4800 |
… |
4800 |
57600 |
|
Top Spots / Focus On (4) £60 PM |
240 |
240 |
… |
240 |
2880 |
|
**Auto/Property
(2 ) £300 PM |
600 |
600 |
… |
600 |
7200 |
|
Video Ad (1) £300 PM |
300 |
300 |
… |
300 |
3600 |
|
Total |
5940 |
5940 |
… |
5940 |
71280 |
Average Cost -
working from home
|
Licence Fee |
300 |
300 |
… |
300 |
3600 |
|
Rent, Heat,
Light |
35 |
35 |
… |
35 |
420 |
|
Telephone,
Internet |
40 |
40 |
… |
40 |
480 |
|
Postage,
Stationary |
40 |
40 |
… |
40 |
480 |
|
Sundries |
30 |
30 |
… |
30 |
360 |
|
Motor
Expenses |
60 |
60 |
… |
60 |
720 |
|
Google Advertising |
125 |
125 |
… |
125 |
1500 |
|
Accountancy |
50 |
50 |
… |
50 |
600 |
|
Insurance |
10 |
10 |
… |
10 |
120 |
|
Total |
690 |
690 |
… |
690 |
8280 |
* Elements of these
can be offset for
personal tax.
Working from home
you can offset a
proportion of your
heating and
lighting, any of
your computer costs,
internet connection,
and motor expenses.
** There is a one off setup fee for property and motoring giving the client a username and password so that they can change their copy 24/7
|
Sales |
5940 |
5940 |
… |
5940 |
71280 |
|
Costs |
690 |
690 |
… |
690 |
8280 |
|
Difference |
5250 |
5250 |
… |
5250 |
63000 |
COST PROJECTIONS
So why does it cost
so much less? With
any business it’s
not just about the
profit for bottom
line, it’s the cost
related to a |