The site is designed to be more personalised for the end user ( i.e. YOU) and will welcome them by name each time they log in. The user also thinks of “your” local dentist, “your” local butcher etc. By being locally based, and not run by a large faceless corporation, it helps the end user feel more confident that the information provided about local products and services on the site is current and up to date. That’s another reason why it’s run by local people for local people. A local person has a far greater in-depth knowledge and more of a vested interest in their community.

When they log onto Your Homepage they are logging onto a lifestyle that gives them the most updated commercial information in your area.

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